About Extra Special Parents
At Extra Special Parents (ESP), we believe every child deserves a safe home and a nurturing adult they can trust. Since our inception in 2006, our mission has been to support Virginia's foster children and families. Our network has grown to over 150 licensed active foster and adoptive families. Together, the foster parents in our community have significantly impacted the lives of countless foster children across the Commonwealth.
About the Foster Parent RecruitmentCommunity Engagement Specialist
The Foster Parent RecruitmentCommunity Engagement Specialist is the primary driver of ESP's foster parent recruitment efforts in the Roanoke, VA region by designing and executing targeted and data-informed marketing strategies to raise local awareness of the urgent need for foster families and convert interested community members into licensed foster parents.
Benefits for the Foster Parent RecruitmentCommunity Engagement Specialist
- Hybrid Work Schedule
- Use of company vehicles or Mileage Reimbursement
- 401K Plan with Employer Match
- Employee Referral Program
- Employee Assistance Program
Education and Experience Requirements
- Bachelor's degree in marketing, communications, or related field required.
- 2+ years of experience in marketing, recruitment, community outreach, public relations, or a related field, preferably within a non-profit or human services environment.
- Experience with a foster care or adoption agency preferred.
- Familiarity with the foster parent licensing process in Virginia preferred.
Job Duties and Responsibilities
- MarketingOutreach:
- Develop, implement, and track targeted marketing campaigns
- Identify, cultivate, and maintain strong relationships with key community stakeholders to establish reliable recruitment channels.
- Plan, organize, and host recruitment events such as informational sessions, community fairs, and speaking engagements
- Work with ESP resources to develop and maintain compelling recruitment materials tailored for the Roanoke community
- MeasurementAnalysis:
- Track key performance indicators (KPIs) and the effectiveness (ROI) of various marketing channels and events.
- Provide regular reports and actionable insights into leadership, continually adjusting recruitment strategies based on data and the specific needs of children currently in care
- Other duties as assigned
Knowledge and Skill Requirements
- Exceptional written and verbal communication skills with the ability to speak passionately and empathetically about the company's mission.
- Proven ability to build and maintain effective working relationships with diverse community groups and individuals.
- Deep, current understanding of the Roanoke, VA community landscape, organizations, and communication networks.
- A strong commitment to the well-being of children and families in the foster care system.
- Proficiency with CRM software, Microsoft Office Suite, and social media platforms.
- Must possess a valid driver's license and reliable transportation for travel throughout the Roanoke area, including evening and weekend hours for community events.
Other Requirements
- Evenings and weekends are required.
- Ability to complete pre-service and annual in-service CPR and all other training required at licensing standards, company policy and procedures, and locality
