Just Born, Inc. is a family-owned candy manufacturer that has been creating joyful moments for generations. Founded in 1923 and headquartered in Bethlehem, Pennsylvania, we are proud to produce iconic brands like PEEPS®, MIKE AND IKE®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®.
Our purpose is simple: to create joyful moments and build stronger communities. Guided by our highest ideals - to take care of each other, do the right thing, and give forward - we remain committed to our people, our consumers, our community, and the planet.

Position Summary

The Senior Manager, Talent Acquisition & Employer Branding leads Just Born's talent attraction strategy, overseeing recruitment, onboarding, employer branding, candidate experience, and early career talent programs.
This role serves as a strategic advisor to business leaders on workforce needs, labor market trends, and talent acquisition strategies while maintaining hands-on responsibility for key recruiting initiatives. The Senior Manager leads the Recruitment & Onboarding Specialist and manages the processes, partnerships, and programs that help attract, hire, and onboard exceptional talent.

Location: Bethlehem, PA

Work Model: Hybrid schedule, typically two in office per week. As our ways of working evolve, we commit to communicating any changes clearly and with ample notice.

How You’ll Impact Results

Talent Attraction & Recruitment

Lead full-cycle recruitment efforts across corporate, commercial, manufacturing, and technical functions.
Serve as a trusted advisor to hiring managers on workforce needs, talent availability, labor market trends, sourcing strategies, and recruiting best practices.
Manage critical and leadership-level searches while providing direction and development to the Recruitment & Onboarding Specialist.
Develop proactive talent pipelines, talent mapping strategies, and early career talent sourcing strategies to support current and future hiring needs.
Lead Just Born's Summer Internship Program and other early career trainee and Leadership Development talent initiatives.
Leverage workforce planning data and recruiting metrics to identify trends, inform decision-making, and improve hiring outcomes.
Drive continuous improvement of recruiting processes to enhance efficiency, consistency, and candidate quality.
Maintain expertise in recruiting technologies, sourcing practices, and labor market trends.

Employer Branding & Candidate Experience

Lead the development, implementation, and ongoing evolution of Just Born's Employer Value Proposition (EVP).
Develop and execute employer branding strategies that strengthen Just Born's reputation as an employer of choice.
Own talent-focused content strategy for the Just Born LinkedIn page and represent Talent Acquisition on the Social Media Content Strategy Team.
Oversee the content, functionality, and optimization of the careers site.
Measure and improve the candidate experience through feedback, analytics, and continuous improvement initiatives.
Ensure employer brand messaging reflects Just Born's culture, values, and business objectives.

Onboarding & New Hire Experience

Own and continuously enhance the onboarding experience for new associates.
Maintain onboarding processes, communications, presentations, and supporting resources.
Analyze onboarding feedback and new hire survey data to identify improvement opportunities.
Provide oversight of onboarding standards and scheduling processes for Production Associates and Corporate/Business Associates.
Partner with HR, hiring managers, and business leaders to support successful new hire integration.

Talent Acquisition Operations & Partnerships

Own talent acquisition systems, tools, processes, and vendor relationships.
Evaluate and implement process improvements that increase recruiting effectiveness, candidate experience, and operational efficiency.
Manage relationships with recruitment agencies, colleges, universities, trade schools, CareerLink offices, workforce development organizations, and other community talent partners.
Develop and manage talent acquisition budgets and vendor investments.
Ensure compliance with applicable employment laws, regulations, and recruiting practices.
Lead, coach, and develop the Recruitment & Onboarding Specialist.

Your Qualifications That Will Ensure Success

Education & Certifications

Bachelor's degree in Human Resources, Business Administration, Marketing, Communications, or a related field required.
Professional certifications such as SHRM-CP, SHRM-SCP, PHR, SPHR, or Talent Acquisition-related certifications preferred.

Experience

7+ years of progressive experience in talent attraction, talent acquisition, recruiting, employer branding, workforce planning, or related areas.
Experience leading full-cycle recruitment across multiple functions and organizational levels.
Experience building talent pipelines, sourcing strategies, and talent mapping initiatives.
Experience developing and executing employer branding, recruitment marketing, or candidate experience strategies.
Experience managing applicant tracking systems, recruitment technologies, and external vendors.
Experience leading onboarding, internship, early career, or university relations programs preferred.
Prior people leadership experience preferred.

Skills & Competencies

Strategic thinker with the ability to align talent attraction strategies with business objectives.
Strong consulting, influencing, and relationship-building skills.
Ability to analyze workforce and recruiting data, identify trends, and make informed recommendations.
Excellent project management and organizational skills.
Strong written, verbal, and presentation communication skills.
Ability to manage multiple priorities in a fast-paced environment.
Demonstrated ability to lead change and drive continuous improvement.
Commitment to delivering exceptional candidate, hiring manager, and new hire experiences.

Just Born is proud to be an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Pledge to Diversity, Equity and Inclusion

Vision

Just Born’s Vision is to create a workplace where every associate feels inspired and confident to bring their whole selves to work.

Purpose

Our purpose is to bring sweetness to people’s lives which can only be fully realized if Just Born values every individual we touch.

To pursue this vision

We will act boldly with integrity, authenticity and humility
We will listen with intent, curiosity and a passion to learn and grow
We will lift all voices and create an equitable environment for all

Why it’s Sweet to Work at Just Born

Legacy & Stability: 103+ years of iconic brands and family-owned success.
Inclusive Culture: We’re building a workplace where everyone belongs and can thrive.
Competitive Compensation: Base salary, Achievement Awards, and generous 401(k) with company contributions.
Comprehensive Benefits: Health, dental, vision, HSA contributions, and flexible options.
Work/Life Balance: Hybrid schedule, paid time off and holidays from day one. Early Out Fridays year-round
Wellness & Growth: Onsite wellness programs, tuition reimbursement, and Employee Assistance Programs.