Associate Director of Recruitment

Position Information

Position Title

Associate Director of Recruitment

Status

Full Time

Job Summary

The Associate Director of Recruitment provides leadership for the day-to-day execution of Tuskegee University’s undergraduate student recruitment strategy and serves as the primary operational leader for the University’s admissions recruitment team.

The Associate Director is responsible for supervising Admissions Counselors/Recruiters, managing recruitment territories and travel, coordinating prospective-student outreach, monitoring recruitment activity and conversion performance, strengthening relationships with schools and counselors, and ensuring that institutional enrollment strategies are effectively executed in the field.

Working in collaboration with the Strategic Enrollment Strategist and other Enrollment Management personnel, the Associate Director translates enrollment research, market intelligence, institutional priorities, and annual enrollment goals into coordinated recruitment activities designed to move students through the enrollment funnel from prospect to enrolled student.

The Associate Director is expected to be highly visible, student-centered, results-oriented, and committed to developing a recruitment team characterized by accountability, responsiveness, professionalism, innovation, and exceptional service.

The position represents Tuskegee University’s historic mission and its enduring commitment to Knowledge, Leadership, and Service while helping identify, engage, recruit, and enroll the next generation of Tuskegee students.

Essential Job Duties

1. Recruitment Operations & Execution

• Lead the day-to-day implementation of the University’s undergraduate recruitment strategy.
• Translate annual enrollment goals and approved recruitment strategies into actionable expectations for Admissions Counselors/Recruiters.
• Develop recruitment activity plans that support established application, admission,

deposit, and enrollment targets.

2. Recruitment Team Leadership & Supervision

• Provide direct supervision, leadership, coaching, and professional development for assigned Admissions Counselors/Recruiters.
• Establish clear performance expectations and measurable recruitment goals for each recruiter.
• Conduct regular individual and team meetings to evaluate territory performance, recruitment activity, prospective-student pipelines, application progress, deposits, and yield.

3. Territory Management

• Manage the operational execution of the University’s recruitment territory plan.
• Assign and coordinate recruitment territories among Admissions Counselors/Recruiters as approved by Admissions leadership.
• Establish activity expectations for each territory, including school visits, college fairs, counselor outreach, student communication, presentations, and recruitment events.

4. Recruitment Travel Management

• Coordinate the University’s annual undergraduate recruitment travel schedule.
• Review high school visit requests, college fairs, counselor programs, regional events, and other recruitment opportunities.
• Deploy recruitment personnel according to institutional priorities and approved market

strategies.

5. Prospective Student Engagement & Conversion

• Develop and implement outreach strategies designed to move prospective students from inquiry through application, admission, deposit, and enrollment.
• Monitor prospective-student pipelines and ensure recruiters conduct consistent and timely

follow-up.

• Establish outreach expectations for telephone calls, text messaging, email, appointments, school engagement, and other recruitment communications.

6. Recruitment Performance & Funnel Management

• Review recruitment dashboards, funnel reports, and enrollment reports produced by appropriate Enrollment Management personnel.
• Monitor inquiry-to-application, application-completion, admit-to-deposit, and deposit-to-enrollment conversion.
• Identify students and populations requiring additional recruiter intervention.

7. High School, Counselor & Community Relationships

• Develop and maintain strong relationships with high school counselors, college-access professionals, community college representatives, students, families, alumni, and community-based organizations.
• Ensure Admissions Counselors/Recruiters maintain active relationships with schools within their assigned territories.
• Develop counselor-engagement activities that strengthen Tuskegee’s visibility and relationships.

8. Recruitment Events & Campus Programs

• Provide leadership for the recruitment components of major prospective-student programs.
• Assist with planning and execution of Open House, high school visitation programs, admitted-student programs, counselor events, regional receptions, recruitment fairs, virtual programs, and other enrollment events.
• Assign recruitment staff responsibilities for events and ensure appropriate staffing.

9. CRM & Recruitment Accountability

• Ensure Admissions Counselors/Recruiters appropriately utilize the University’s CRM and other enrollment technologies.
• Monitor recruiter documentation of student interactions, school visits, events, telephone calls, appointments, and other recruitment activity.
• Ensure recruitment activity is accurately recorded to support institutional reporting and

analysis.

10. Admissions Counseling & Presentations

• Counsel prospective students and families regarding admission requirements, academic programs, scholarships, financial aid, student life, housing, and enrollment processes.
• Deliver compelling presentations that communicate Tuskegee University’s history, academic excellence, opportunities, student experience, and institutional mission.
• Represent Tuskegee at high-profile recruitment programs, school visits, college fairs, receptions, conferences, and community events.

11. Collaboration With the Strategic Enrollment Strategist

• Implement recruitment strategies developed from institutional research and approved by Enrollment Management leadership.
• Provide field observations and recruiter feedback to inform market analysis.
• Implement recruitment activity in new markets identified through research.

12. Leadership & Administrative Responsibilities

• Serve as a member of the Admissions and Enrollment Management leadership team.
• Participate in recruitment planning, assessment, and continuous improvement.
• Serve as an escalation point for recruitment-related student, parent, counselor, and staff concerns.

Qualifications (Education, Experience and Specialized Training)

• Bachelor’s degree from an accredited institution.
• Minimum of five to seven years of progressively responsible experience in undergraduate admissions, recruitment, enrollment management, higher education, or a closely related field.
• Minimum of 4 years’ experience in higher education management
• Demonstrated experience in student recruitment and enrollment conversion.
• Experience managing recruitment territories or travel.
• Experience working with prospective students, families, counselors, and educational partners.
• Demonstrated ability to supervise, coach, or provide leadership to employees or teams.
• Experience utilizing CRM or student information systems.
• Ability to interpret enrollment reports and use data to manage recruitment activity.
• Excellent written, verbal, interpersonal, organizational, and presentation skills.
• Ability to manage multiple priorities in a fast-paced enrollment environment.
• Ability and willingness to travel extensively and work evenings and weekends during peak recruitment periods.
• Valid driver’s license and ability to meet University travel requirements.

Physical Demands

Skills and Attributes

• Recruitment leadership
• Staff supervision and coaching
• Territory management
• Recruitment travel management
• Enrollment funnel management
• Student conversion and yield strategy
• CRM proficiency
• Relationship management
• Public speaking and presentation skills
• Customer-service leadership
• Project and event management
• Problem-solving and sound judgment
• Ability to interpret and act upon enrollment data
• Ability to establish accountability and measurable expectations
• Strong understanding of the college-selection process
• Commitment to student-centered and ethical admission practices
• Understanding of Tuskegee University’s mission, history, traditions, and legacy

Posting Detail Information

Posting Number

Will this position required travel?

Yes

Will this position required night, weekend, and after hour work?

Yes

Will this positon be supported using grants or contract funding?

No

Number of Vacancies

Desired Start Date

Position End Date (if temporary)

Open Date

10/14/2026

Close Date

12/31/2026

Open Until Filled

No

Special Instructions Summary

Each applicant, including all current employees, must complete and submit the following documents:

• Tuskegee University employment application
• Cover Letter
• Resume/CV
• Recommendation letters
• Copies of unofficial transcripts.
• Please note that official transcripts(s) will be required upon hire

Quick Link for Internal Postings

https://tuskegee.peopleadmin.com/postings/3884