About the Role

Baird’s Talent Acquisition team is dedicated to attracting exceptional talent and supporting the firm’s mission to be a best place to work. As an Employer Brand Specialist, you will bring Baird’s story, culture and employee experience to life through compelling content, engaging digital experiences and targeted recruitment marketing strategies. Your creative storytelling, collaborative partnerships and data-driven insights will help expand awareness among priority talent audiences, strengthen Baird’s employer brand and foster a firmwide culture of recruiting.

This hybrid position is based in our Milwaukee office, with the flexibility to work three days per week in the office and two days remotely.

The Impact You’ll Make

System Administration and Digital Candidate Experience

Serve as system administrator and subject matter expert for the Beamery Candidate Relationship Management platform, overseeing governance, user support, data quality, automation, customized flows, campaigns and talent community newsletters
Lead the strategy, maintenance and continuous improvement of bairdcareers.com while administering the Happy Dance content management system and ensuring content is accurate, accessible, engaging and aligned with the Baird brand

Social Media, Content and Recruitment Marketing

Execute the Talent Acquisition social media strategy by defining priority audiences, channel goals, content themes and campaign plans that showcase Baird’s culture, employee experience and career opportunities
Create, curate and publish candidate- and employee-centered content across social media and web properties, including copywriting, graphic design, photography coordination and video production
Develop and optimize paid and organic recruitment marketing, search engine marketing and search engine optimization strategies that increase awareness, reach priority talent audiences and drive qualified candidate traffic
Manage Baird’s presence across LinkedIn, Glassdoor, Handshake and emerging channels while creating consistent, accessible and brand-aligned campaign assets, templates and candidate marketing materials

Insights, Measurement and Optimization

Establish Baird’s employer brand measurement framework, including success metrics, benchmarks and methods for evaluating reputation, campaign performance and channel effectiveness
Deliver quarterly reporting and an annual employer brand review using tools such as Google Analytics and Power BI to highlight trends, results and recommended next steps
Use performance insights, UTM tracking, audience segmentation, SEO techniques and emerging GEO and AEO practices to launch and optimize attraction campaigns and strengthen content discovery

Partnerships, Advocacy and Influence

Build trusted partnerships across Talent Acquisition, Marketing & Communications, HR Communications, business teams and employer brand vendors to align priorities and deliver results
Partner with the Employer Brand Intern to lead the employee advocacy program by growing a network of brand advocates and developing toolkits, content and training that help associates share authentic Baird stories
Consult with recruiters and business leaders to understand hiring priorities and develop targeted employer brand and recruitment marketing solutions
Manage projects from concept through launch, including timelines, reviews and vendor deliverables, while providing day-to-day direction, coaching and project support to the Talent Acquisition Intern

What You’ll Bring to Baird

Minimum of one year of experience in employer brand, marketing, communications, social media or creative design
Strong writing, editing and storytelling skills with the ability to translate business and employee stories into clear, engaging content for different audiences and channels
Experience developing and executing social media or digital content strategies, including content planning and channel management
Experience working with Talent Acquisition technology, such as a candidate relationship management platform, applicant tracking system or website content management system, preferred
Creative thinking, a strong eye for design and experience creating brand-aligned graphics in Canva and Adobe Creative Cloud Suite
Experience planning, capturing and editing short-form video content using tools such as Adobe Premiere Pro and Riverside
Comfort using data and analytics to evaluate performance, identify insights and recommend improvements
Strong project management and organizational skills with the ability to prioritize multiple projects, manage details and deadlines and collaborate effectively in a fast-paced environment
Strong interpersonal and consulting skills with the ability to build relationships, communicate clearly and influence partners across levels and functions
Bachelor’s degree in marketing, human resources, communications or a related field, or equivalent experience

Compensation and Benefits

Compensation and bonus are commensurate with experience, performance and/or firm profitability
You’ll have the opportunity to advance your career while enjoying our comprehensive benefits designed for your life, career and future.

Baird is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status.

Note to External Recruiters / Search Firms: Baird does not accept unsolicited resumes and will not compensate for any placement resulting from such submissions. Any unsolicited resumes received will not be treated as valid applications.

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Baird is committed to diversity and provides employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, citizenship, national origin, age, disability, military service, veteran status, sexual orientation, gender identity or expression, genetic information, or any other status protected by law.

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