Recruitment and Benefits Communications Specialist

About Reliant Transportation Group

Reliant Transportation Group is a respected school bus and motorcoach transportation provider that safely connects over 40,000 coach passengers and students each day to learning and lifelong memories. Founded in 1959, the company and its affiliates have grown to nearly 1,500 teammates, operating over 1,000 school buses and other vehicles from over 20 locations across the Midwest. The principles of safety, community, integrity and service guide all levels of the organization, enabling the company to be a dependable, responsible partner that communities trust to unlock the educational opportunities and experiences that enrich lives.

Our Purpose and Vision

We exist to unlock education and experiences.

We aspire to be the most trusted passenger transportation provider, safely opening doors to learning and lifelong memories

Our culture is guided by four core principles

Safety – Safety leads the way; guiding every decision to protect our team and those who depend on us.
Community – Our teammates support each other and the communities we serve.
Integrity – We choose to do the right thing, the right way, for the right reason, every time.
Service – Excellent service is our standard; together we bring our best to every customer, every teammate and every outcome.

Position Summary

The Recruitment and Benefits Communication Specialist owns two of the most important messages Reliant Transportation Group sends to teammates: why to join the company and how to get full value from the pay and benefits the company provides. The Specialist plans, writes, designs, and distributes recruitment marketing and benefits communication for more than 20 service centers across Minnesota and Wisconsin, turning open positions and complex plan details into clear, accurate, creative, and compelling messages in the Reliant brand voice in concert with the Talent Acquisition leader.

The role divides evenly between two portfolios.

On the recruitment side, the Specialist builds and maintains the employer brand, writes campaign content, manages careers site and social media content related to recruiting and retention, equips service centers for local hiring events.
On the benefits side, the Specialist partners with Human Resources and the Compensation and Benefits leader to plan and deliver open enrollment communication, produce benefit guides and total rewards materials, and run year-round education that helps teammates understand, appreciate and use every benefit the company offers.

The Specialist reports to the Director of Marketing & Communications and serves Human Resources and service center leadership as primary internal clients. The role is a collaborative, hands-on role that blends project a project management mindset and discipline with high levels of creativity. Success requires strong writing, sound judgment with confidential and regulated information, and the ability to make technical material easy to act on for a workforce of drivers, technicians, dispatchers, and office teammates who spend most of the workday away from a desk.

Essential Responsibilities

Own the employer brand and the candidate message. Develop and maintain the employer value proposition, messaging framework, and visual standards for all recruiting materials; ensure every posting, flyer, advertisement, and event display speaks in one Reliant voice and reflects the Safety, Community, Integrity, and Service principles.
Plan and run recruitment marketing campaigns and channels. Build and execute campaign calendars across job boards, paid social, search, radio, print, community partnerships, and the teammate referral program; manage budget, vendors, and creative; maintain careers site content, service center location pages, testimonials, and the photo and video library; track cost per applicant and cost per hire by channel and move spend to what works.
Equip service centers to hire locally. Produce the hiring event kits, yard signs, banners, bus signage, referral cards, community flyers, and a multitude of marketing tools to be determined that each service center needs; support job fairs, school district events, and open houses in person across the region; train location leaders to use recruiting materials correctly and consistently.
Leverage digital tools throughout the career journey. Design and maintain candidate to teammate communication templates and tools ranging using ATS data, SEO, SEM, and other data sources to attract and retain teammates with Human Resources and location leaders.
Lead open enrollment communication end to end. Support the Comp and Benefits leader in the annual open enrollment communication plan, timeline, and message sequence with Human Resources and the benefits broker; produce enrollment guides, 401K and profit sharing communications, videos, FAQs, meeting decks, and manager talking points; deliver on-site and virtual enrollment sessions across service centers; hit enrollment deadlines.
Make benefits easy to understand and use all year. Produce benefit guides, total rewards statements, new-hire benefits orientation materials, and a monthly education calendar covering medical, dental, vision, retirement, HSA and FSA accounts, life and disability coverage, the employee assistance program, wellness, and life-event changes; answer teammate questions on plan basics and route claims and eligibility issues to Human Resources and the broker.
Protect accuracy and compliance in every benefits message. Verify plan details against carrier, broker, and plan-document sources before release; coordinate distribution of required notices — summary plan descriptions, summaries of benefits and coverage, and annual notices — with Human Resources; maintain version control and an archive of all published materials; handle teammate information in line with HIPAA and company confidentiality policy.
Run the internal channels teammates actually see. Maintain recruiting and benefits content on bulletin boards, driver room monitors, the HRIS and intranet portals, text and email lists, and paycheck communications so messages reach teammates who spend the workday on the road, not at a desk; write in plain language so every teammate can act on the message without a follow-up call.
Measure, report, and improve. Track recruiting funnel metrics — applications, cost per applicant, time to fill, and source of hire — and benefits communication metrics — enrollment participation, on-time elections, inquiry volume, and survey results; report monthly to Marketing and Human Resources leadership; recommend and implement improvements each cycle.

Key Performance Indicators

Success in this role may be measured through

Applicant volume and cost per applicant by channel and service center
Time to fill and source of hire for driver and non-driving roles
Careers site traffic and application start-to-completion rate
Open enrollment participation rate and share of elections completed on time
Benefits inquiry volume and resolution time during and after enrollment
Teammate understanding of benefits, measured through engagement survey and post-enrollment survey results
On-time, error-free delivery of required benefit notices and campaign deliverables
Service center leader, Human Resources, and benefits broker feedback

Qualifications

Required

Bachelor’s degree in Communications, Marketing, Human Resources, Journalism, or a related field, or an equivalent combination of education and experience.
Minimum of three years of professional experience in internal communications or recruitment marketing, including at least two years communicating employee benefits or total rewards.
Portfolio of written and designed work such as job postings, campaign copy, benefit guides, video scripts, and presentations.
Working knowledge of employer-sponsored benefit programs — medical, dental, vision, life and disability, retirement, HSA and FSA accounts, and leave — and the annual enrollment cycle.
Working knowledge of the recruiting funnel, job boards, applicant tracking systems, and paid and unpaid digital marketing.
Exceptional writing and editing skills; ability to translate technical, legal, and plan language into plain English.
Strong project management skills; ability to run several campaigns and an enrollment calendar at once, on deadline and on budget.
Proficiency in Microsoft 365 and a design tool such as Canva or Adobe Creative Cloud; ability to learn the company’s applicant tracking, HRIS, and web content platforms quickly.
Sound judgment and discretion with confidential teammate information; familiarity with HIPAA, ERISA disclosure basics, and equal employment opportunity requirements for recruitment advertising.
Valid driver’s license and ability to travel to service centers across Minnesota and Wisconsin, including occasional early mornings, evenings, and weekends for hiring events and enrollment meetings.

Preferred

Experience in transportation, logistics, or another multi-site, hourly, field-based workforce.
Experience administering content in an applicant tracking system, HRIS, or benefits administration platform.
Video production and editing experience.
SHRM-CP, PHR, CEBS, or a related professional certification.

Core Competencies

Written and Visual Communication
Brand Stewardship
Recruitment Marketing
Benefits and Total Rewards Knowledge
Project and Campaign Management
Accuracy and Compliance
Relationship Building
Data-Driven Improvement
Candidate and Teammate Focus
Integrity

Work Environment

This position is based at the corporate office in Hastings, Minnesota, and works on-site during standard business hours. The position requires occasional travel to service centers across Minnesota and Wisconsin for hiring events, school-year kick-off meetings, open enrollment sessions, and content gathering, with heavier travel during peak driver hiring season and open enrollment. The Specialist works in offices, driver rooms, maintenance facilities, and bus yards, and at community events, and must be comfortable working around buses, vehicles, equipment, and varying weather conditions.

The position may require flexible hours, including occasional early mornings, evenings, or weekends, to reach drivers before and after routes and to staff hiring and enrollment events.

#CEN

Corporate

Average Pay Rate

Benefits and Total Rewards

We believe in rewarding great people with meaningful benefits that support your health, growth, and long term success.

Part Time Team Members

Dental insurance
Vision insurance
Paid training
Annual bonus opportunity
Career development opportunities

This job description outlines the general nature and level of responsibilities associated with this position. It is not intended to be an exhaustive list of all duties, responsibilities, qualifications, or working conditions. Employees may be required to perform additional job-related duties consistent with business needs. The Company reserves the right to revise, modify, interpret, or apply this job description at its discretion and in accordance with applicable law. This job description does not create a contract of employment with the Company. Employment is at will and may be terminated by either the employee or the Company at any time, subject to applicable law.

Minnesota Coaches LLC and its affiliated companies are Equal Opportunity Employers and prohibit discrimination and harassment of any kind. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under federal, state, or local law.

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