Wage: $36,000 - $50,000

SUMMARY

The Admission Counselor / Assistant Director of Music Recruitment is responsible for recruiting, counseling, and managing relationships with prospective Luther College students interested in music. Serving as the primary Admissions contact for prospective music students, this position develops and implements a strategic music recruitment plan in collaboration with Music and Enrollment leaders.

Responsibilities also include individual college counseling (for all prospective students), group presentations, proactive communication, participation in campus visit programs, and evaluation of music activities and marketing strategies, with recommendations to strengthen effectiveness and outcomes. They will be involved in the creation of music marketing materials, enrollment reporting, and broader relationship building with key constituents.

The position also serves as a liaison between Admissions and the Music Department and coordinates key components of the music scholarship audition process. Extensive travel during the spring, summer, and fall recruitment seasons is required.

ESSENTIAL DUTIES and RESPONSIBILITIES

Recruitment and Enrollment

Manage and implement an annual recruitment plan for students who are interested in music.
Build and maintain relationships with prospective students and their families, high school counselors, community-based organizations, and other key influencers.
Plan and conduct school visits, attend college fairs and community events, and represent the college at other recruitment events. Many of these will have a focus around music however, some will not.
Monitor performance indicators (i.e. # of auditions) and adjust recruitment strategies accordingly based on enrollment goals and market conditions.
Communicate with students and families via email, text, phone, virtual meetings, and in-person interactions.
Collaborate with Enrollment colleagues and campuswide partners around visitor schedules and student cases.

Student and Family Engagement

Conduct admissions conversations with individual students and families.
Provide accurate and timely information regarding academic programs, student life, financial aid, scholarships, and the admissions process.
Assess and respond to student needs and opportunities throughout the recruitment process, especially for those interested in music at Luther.

Admissions Operations and Counseling

Maintain accurate records regarding recruitment travel, admission and scholarships.
Utilize the institution’s CRM (Slate) for admissions processes, communication, and data analysis.
Ensure student information for all Dorian participants is added to Slate and perform outreach.

Events and Campus Visits

Participate in the planning and execution of campus visit programs, off-campus student events, and other recruitment activities.
Assist with campus visit coverage, including counselor chats and event presentations.
Travel to represent Luther Music and host the Luther Music booth at set conventions (typically 7 – 10 per calendar year).
Organize recruitment travel for music related conferences and conventions.

Strategic Projects and Campus Partnerships

Serve as liaison to the Music department and Dorian-related programming.
Execute music scholarship protocols, audition planning (in-person & virtual) and logistics for music auditions. This may include partnering with Visit Event staff and Faculty to schedule auditions.
Maintain inventory and ordering for Luther Music items shared with prospective music students
Manage webpage content for the prospective music student pages on Luther’s site.
In collaboration with Enrollment & Marketing leaders, update print materials with a music focus for distribution to prospective musicians.
Lead or contribute to strategic projects supporting enrollment goals, student recruitment, and visitor engagement.
Oversee mailing projects for the Music dept. posters and All-State letters.
Perform other duties as assigned.

SUPERVISORY RESPONSIBILITIES

1-2 student Ambassadors with a focus in music

EDUCATION, EXPERIENCE and SKILLS

Education: Bachelor’s degree in any major required. Knowledge of Music and Music Education is essential. Must have strong communication, teamwork, and organizational skills. Familiarity with liberal arts colleges and fluency in a second language are desirable.

Experience: One year of relevant experience preferred. Experience in sales, marketing, communication, counseling, or education is a plus. Strong written, and verbal skills. Must be enthusiastic, goal-oriented, self-motivated, team-oriented, and capable of representing Luther energetically and positively to prospective students and their parents. Experience working with Slate (or a similar CRM), Google Suite, and Microsoft is preferred.

Candidates must have a valid driver's license and a driving record that will enable them to be insured through the college.

Ability to cultivate and develop inclusive and equitable working relationships with students, faculty, staff, alumni, parents, and friends of the college

PHYSICAL DEMANDS and WORK ENVIRONMENT

This position requires traveling on a regular basis throughout the year. Occasional overnight and weekend travel is required throughout the year. When in the office: sedentary work. Sitting, standing, and walking in well-lighted and well-ventilated office involved

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